BROCHURE OR BASIC WEB
SITE
There
are four things to consider when creating a Brochure or Basic
Web Site:
Your Domain
Name -
Your first decision is whether you use the name of your company as
your domain name (the domain name is what follows the www) or if you
use a
word or words that summarize your service or product. If you will rely
on advertising or promotion to bring in visitors, then using your company
name makes the most sense. If you plan to bring in most new customers
via search engines, then your primary service or product should be
embedded in the domain. The domain name is one of the six criteria
search engines
check when they decide how high to rank you in a search. For some search
engines it makes the difference between a high ranking and a low one.
Please let us register your domain name. Transferring domain names
is one of the most common challenges in our industry.
Your Categorization System - People have the shortest
attention span when they are on the Internet. Making your message quick
and easy to read is essential. This means your site has to load quickly.
To make an immediate, clear impression means you have to categorize
your service or product into easy-to-understand categories that will
load quickly. We will guide you to not overwhelm any one category with
too many graphics or words. We create your navigation system to directly
reflect the categories you use to communicate your message.
Your Graphic Choices - For some clients, such as retailers,
this is another challenging step. Picking 100 SKU's from an inventory
of 3000 items from 400 vendors can take time. We work from photographs,
disks, e-mailed jpgs, transparencies, or brochure material. Many of our
web sites are created from vendor catalog sheets. Processing graphics
is the most time-consuming step when creating most web sites. For most
sites, the number of graphics will determine the cost of your site.
Choosing Your Text - We do not charge for text if you
transmit it to us electronically. We just lift it from a disk or e-mail
and drop it into your site. If there are sizable amounts of italics,
bolds, or unusual indentations, we charge our normal hourly rate for
the additional coding. Most sites, aside from academic sites (lots of
italics), do not incur any charges. Copy for the web should be short,
clear, concise and easy to read.
Call us today at 508-801-0112
or send
an us an e-mail to set up your free
consultation! Your business will have web presence in no time at all! You can
also request
a quote from us on-line.
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